A logo should be simple, unique, and easy to copy and remember. Its values and objectives should be clear.
When designing:
- Use plain colours.
- Use a single font that is easy to read.
- Use simple and clean shapes.
- Check that it can be recognised even when the dimensions change.
- Avoid small details.
- Make many versions.
- Achieve a solid and balanced image.
- Use text with the image.
- Do not repeat the same idea.
Things to avoid:
- Do not use more than three colours.
- Do not use dark or bright colours.
- Do not use special effects (fading, embossing, shading, reflections, etc.).
- Do not reuse photos or images.
