DESIGN A LOGO

A logo should be simple, unique, and easy to copy and remember. Its values and objectives should be clear.

When designing:

- Use plain colours.

- Use a single font that is easy to read.

- Use simple and clean shapes.

- Check that it can be recognised even when the dimensions change.

- Avoid small details.

- Make many versions.

- Achieve a solid and balanced image.

- Use text with the image.

- Do not repeat the same idea.

Things to avoid:

- Do not use more than three colours.

- Do not use dark or bright colours.

- Do not use special effects (fading, embossing, shading, reflections, etc.).

- Do not reuse photos or images.

THE ART OF SCULPTURE

A sculpture is a 3-D artwork, which means it has its own volume. This is different from 2-D art forms, like painting or print, which create depth by using perspective, colour or chiaroscuro.

Sculptures can be defined by their type, location, composition and materials.

Types of sculpture

When you can move around a sculpture and look at it from different viewpoints, it is known as free-standing, or a sculpture in the round.

When an artwork is fixed to a wall and you can only see it from the front, it is known as a relief.

TYPOGRAPHY

 

1. Computers have many typefaces and fonts. They are either serif or sans serif. Serifs are small lines found at the end of the letter. They can make long texts easier to read. Typefaces without serifs (sans serif) are common in titles, headings and advertisements, as well as in online publications.
2. Sometimes, the first letter stands out, not only because it is in upper case, but also because it is larger than the rest of the text. Sometimes it is embellished. This is known as the initial letter.

VIEW POINTS

 

FRAMING

WIDE SHOT: all the elements and characters in the scene, including the background.

MEDIUM SHOT: frames the main characters from the waist up.

MEDIUM CLOSE-UP SHOT: a fairly close shot of an object or character.

CLOSE-UP SHOT: a very close shot of one feature or detail of a feature.

DESIGN ACTIVITIES

DESIGN A SLEEVE

LABEL DESIGN

The label is part of the packaging of a product. It must include information about the contents and attract consumers´ attention. Therefore, the design needs to be simple, easy to read, eye-catching and adaptable for different packaging.

DESIGN A MUSIC CD

• Band name
• Song title
• Decorative features
• Style of music
• Graphic style

The design should stand out

DESIGN A POSTER

DESIGN THE PACKAGING OF A PERFUME